An AXEciting new client for Extreme Group
Extreme is AXEcited to announce its newest client and this year’s recipient of the Extreme Tourism Fund, Lumberjack AXEperience of Barrington.
“I want to do more than bring our image out of the woodwork. I want to show people what it feels like to be a lumberjack, how we got this far and why we are here to stay,” said Darren Hudson, a 5th generation lumberjack and owner of Lumberjack AXEperience and Wild Axe Productions. “This funding is an awesome opportunity for my business right now. It will give us the tools to enhance our marketing presence and I’m stoked to give it an Extreme makeover.”
Hudson’s love for the woods around the Barrington River have not only helped him become a World Champion logroller, but a business owner who wants to introduce visitors to a uniquely Nova Scotian Experience. Hudson sees the AXEperience as a way for guests to not only experience authentic lumberjack culture, but as a way to unplug from the digital world in a beautiful, natural setting. Guests from 10 to 96 get a chance to put away their gadgets and learn traditional lumberjack skills, from logrolling to tree climbing to axe throwing.
“Part of what we’re looking for in the winning entry is a unique offering within the province - something a little less expected,” said Shawn King, President, Chief Creative Officer, Extreme Group. “When reading through all the entries this one stood out. It was something I didn’t even realize you could do here and I’d have to imagine others would be excited to discover.”
The fund was created when Extreme Group became the Agency of Record for Nova Scotia Tourism in 2012 as part of a commitment to supporting the tourism industry in the Province. This is the third year a Tourism operator has been awarded $36,000 worth of services from Extreme Group, which includes strategic planning, communications planning, branding, advertising, and design. Previous winners include Nova Scotia Webcams and Sugar Moon Farm.