Extreme Group
P: 902-461-2700 (Halifax)
P: 416-607-6665 (Toronto)
E: info@extremegroup.com
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Red Neck

2002 Billboard Campaign

Country 101 was viewed by most as your father’s country and western music station. In order to boost ratings and appeal to a younger audience, the station wanted to give away $10,000 worth of cosmetic surgery. That was just fine by us.  See more...