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This campaign was created to launch the inaugural season of the Toronto After Dark Film Festival. The festival was the one place in Toronto where dedicated fans would be able to see sci-fi, horror and martial arts movies under one roof. Somebody said, “Hey, what if they all lived together?” After that, the idea pretty much wrote itself. See more...
Feeding off the success of last year, the festival decided to make horror films the lead genre. We chose to capitalize on the Zombie culture that exists with the festivals audience and the idea of “Horror working overtime” was born. See more...