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P: 902-461-2700 (Halifax) P: 416-607-6665 (Toronto) |
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Culture Everywhere
As a proud sponsor of the Multicultural Festival, Nova Scotia Power wanted to help celebrate cultural diversity throughout the world. The goal was to engage participants and bring to life the idea that culture is everywhere, just like energy.
To visually demonstrate this, Extreme created a giant map of the world that was displayed along the waterfront. As festival goers walked by, they were encouraged to post a sticker on the part of the world they were originally from before enjoying the festival. The result was a multi-colored success, with stickers from one end of the world to the other.
Pure Black Sunshine - Shortlisted
Only three Canadian companies made the shortlist for the Tomorrow Awards – and we were one of them! After the public judges casted their votes and created their own shortlists, we landed in the prestigious group of 49 entries from 13 different countries. Next week we will enter the second round of the competition where the “Monster” judges will meet in New York to decide the winner. It’s the best of the best at this stage. We’re excited to be in the running.
http://tomorrowawards.com/shortlist_spring.php
Canada’s First Urban Village Strikes Deal with Extreme Group
Shops at Don Mills and Extreme Group Team Up To Build on Brand
Extreme Group has been selected as the new Agency of Record for the Shops at Don Mills (part of Cadillac Fairview) after a competitive RFP process held in April.
“We were very impressed with Extreme’s approach to our business. They completely get our brand and how to attract shoppers for long-term success.” said Alan Gomez, Shops at Don Mills’ Marketing Director. “Shops at Don Mills has been in the making for the last 10 years and with Extreme’s help, we’re ready to take it to the next level.”
One of Canada’s largest redevelopment projects, Shops at Don Mills opened to the public in April 2009. It is an open air shopping experience with more than 100 best‐in‐class shop boutiques, restaurants, an outdoor skating rink and amenities. It showcases many first‐to‐market tenants including Canada’s first Anthropologie store, Salomon Sports’ first North American non‐resort store, and Toronto chef Mark McEwan’s 20,000‐sq.‐ft. gourmet food store.
“Shops at Don Mills truly represents a new kind of shopping experience for Torontonians. It’s something the city doesn’t currently have,” says Paul LeBlanc, CEO, Extreme Group. “It’s quite a unique creative opportunity and we’re thrilled to be onboard to help build the brand.”
Extreme will begin working on the 2010 campaign immediately, with new work launching this summer.
Alpine – Certified Man Space
Most men, especially Alpine men, enjoy spending time in a space they have created for themselves to get away from the household responsibilities and spend time with guy friends. A place to kick back, relax and feel at home – The Man Space.
We’ve just launched a new website for Alpine that will allow the Alpine Guy to show off his Man Space for the chance to win prizes. Those who enter will have their space Alpine Certified with a limited edition Alpine Certified Man Space coat of arms.
Go to AlpineManSpace.com to check out the contest.