Walking the Walk

Extreme Group has landed an account to kick start a culture of walking in Nova Scotia. The contract is Phase 1 of a three-phase program led by the Heart and Stroke Foundation of Nova Scotia (HSFNS) and its partners, the Ecology Action Centre and Nova Scotia Health Promotion and Protection. Phase 1 includes branding of the walking initiative, a launch event and a website.

“Through this initiative, we will be working closely with Extreme Group to begin creating a culture of walking for all Nova Scotians,” said Brianne Lynch, Provincial Walking Initiative Coordinator with the HSFNS. “We’re really excited to be the lead organization on this project.”

Lynch pointed out that 69 percent of Nova Scotians report walking as a favourite activity. “It’s the most versatile physical activity and it’s the best option for improving health and well-being – we’re built to do it!”

The goal of the overall initiative is to increase the percentage of Nova Scotians who walk at least 30 to 60 minutes most days of the week. Phase 1 will celebrate current walkers and encourage others to lace up their shoes and start walking.

“We’re thrilled to be a part of this initiative and it’s a great fit for Extreme,” said Gina Connell, Extreme’s Account Director for this business. “what we love about it is the opportunity to positively impact the health and future of Nova Scotians through something that’s accessible to everyone.”