Extreme Strikes a Pose with Sherway Gardens

Like a true fashion icon, we too continue to diversify and expand our repertoire. We’ve recently added Sherway Gardens of Toronto, Ontario. Owned by Cadillac Fairview, this high-end fashion oasis has chosen Extreme to create a strategic marketing communications plan to accurately align the shopping centre with the highly reputable Sherway brand.

“From the start, Extreme Group engaged us with fresh ideas and simple, yet strategic approaches to marketing our shopping centre,” Elena Price, Senior Marketing Director for Sherway Gardens. “Their strategic and innovative thinking, along with a true understanding of our marketing needs and the Sherway brand, confirmed our decision that this was the right partner for Sherway Gardens.”

Sherway Gardens is designed to be destination shopping at its finest, with attractive stores like Holt Renfrew, Abercrombie and Fitch, Aritzia, BCBG, APPLE, Town Shoes, Lululemon Athletica, Godiva Chocolatier, Lacoste, Miss Sixty and Pottery Barn, to name a few.

The knowledgeable staff and one of a kind mall experience complete with all real plants, natural light, and customized music and comfort zones help make Sherway Gardens a unique place to shop. This retail retreat is for the shopper who appreciates a fine experience that matches their lifestyle.

“Extreme is thrilled that Sherway Gardens chose us as their marketing partner, it was clear from our initial meeting that they had a keen understanding of their brand and that we had an amazing chemistry,” said Christa Steeves, Account Director. “There was a real sense of understanding from both sides as to what needs to happen next with the brand. When we walked in the room we knew right away that this was a great fit for both of us.”