Extreme Turns Up a Winner with Country Style

Country Style Food Services Inc. has selected Extreme to develop the coffee company’s annual “Turn up a Winner” promotion set to launch in January 2008.

“We’re excited to work with Extreme on this project as they understand our business and the opportunities that exist for us in a highly competitive arena,” said Rita McParland, Vice President of Marketing at Country Style Food Services Inc. “Country Style established a rebranding beginning in 2006 and we’re looking forward to the re-launch of the “Turn up a Winner” promotion with our new look.”

The promotion has been running for a number of years in stores across Ontario. With the purchase of a hot beverage at any of the participating Country Style locations, every customer instantly wins from a wide range of prizes.

This new relationship adds another client to Extreme’s growing list of Ontario-based clients.

“We’re thrilled to be working with Rita and the team at Country Style,” said Paul LeBlanc, “We love the new brand and understand Country Style’s fresh direction. Also being a coffee enthusiast I love the chance to keep up my habit and bring more people to the Country Style brand.”