Notworthit.ca Wins Again

Notworthit.ca, designed by Extreme Group for the Workers’ Compensation Board of Nova Scotia (WCB), has taken home first place at an annual international awards event in Montana.

The award was part of the American Association of State Compensation Insurance Funds (AASCIF) annual Communications Awards. Honours go to companies with the best, most creative and effective communications programs. The awards are given to various compensation boards and insurance funds in North America. This year, 13 awards were presented.

The website is part of the WCB’s Young Workers’ campaign. The notworthit.ca website looks like a virtual, generic clothing store. Rather than selling clothing, it sells body parts, an eye-opening approach to the relationship between young workers and their desire to shop.

“Young people live online, and we’re excited to see that notworthit.ca has been so successful in helping to reach Nova Scotian youth and their employers with the important messages of workplace safety and return to work,” said Mary Kingston, Director of Communications and Marketing with the WCB.