Extreme campaign recognized by the United Nations

Our print and poster campaign for the Workers’ Compensation Board of Nova Scotia’s notworthit.ca website has been included in the UN Environment Program Creative Gallery on Sustainability Communications. The gallery promotes better communication on sustainability issues through displaying innovative and creative ad campaigns. Launched in June 2006, the gallery has already received over 300,000 visitors.

“It’s an incredible honour for this work to be recognized,” said Shelley Rowan, Vice President of Marketing, Communications and Human Resources at WCB. “We are very proud to have our efforts included along with such great ads as those on the UNEP gallery.”

Targeted at youth, the campaign’s objective was to show that workplace injuries are a reality, regardless of the type of job someone might have. The poster and print materials highlighted this issue and urged youth to visit notworthit.ca for more information on workplace safety.

“Being invited to include this work on the UN site is really exciting for us,” said Shawn King. “It’s another great tribute to the kind of thinking we do here.”

Last month the website was recognized by the International Association of Business Communicators with a Silver Leaf Award, having taken the Award of Excellence in the Electronic and Digital Communication skill category.

To view the UNEP Creative Gallery on Sustainable Communications visit http://www.unep.fr/sustain/advertising/ads.htm.