Lee gets dropped off from TAXI to Extreme Group

Extreme Group continues to grow its Toronto office with the addition of Chris Lee as account director. Lee joins us from TAXI where he helped lead the Canadian Tire account for the past few years.

“As we grow the agency it’s really important to get individuals with this kind of valuable experience on board,” said Paul LeBlanc, CEO of Extreme Group. “Chris’ ability and energy along with his knowledge of the Toronto market are great assets as we expand.”

Lee comes to Extreme as an account director with nine years experience in the advertising business. Aside from his tenure with TAXI, he has worked with JWT, BBDO, Downtown Partners and PJDDB. His client experience includes Sony Canada, Labatt, Michelin, Ontario Lottery & Gaming Corporation, and Pepsi. Lee also worked on the highly awarded Bud Light Institute campaign.

“I’m thrilled to be a part of the Extreme Group’s expansion into Toronto,” said Lee. “I love the agency’s philosophy and approach to communication challenges and I’m excited to help produce some really great work.”

Lee began working on Extreme’s accounts in March. He will initially be responsible for our new clients in Toronto.