Kids & Company selects Extreme Group as agency of record

Kids & Company has hired Extreme Group as agency of record to assist in their branding and marketing communications in Canada.

“Extreme Group was the best choice to help us and we are really excited about the partnership. We wanted an energetic agency that could keep up with us and who understands the challenges and opportunities of Canada’s fastest growing company,” says Victoria Sopik, founder and CEO of Kids & Company.

Kids & Company is a child care service that creates partnerships with corporate clients who wish to add child care assistance to their employee benefits and already has 11 successful locations across Ontario. A Halifax location will be opening soon and will be able to care for up to 100 children from infants to 13 years of age. Kids & Company was rated in Profit Magazine as Canada’s fastest growing company in 2008.

Not only is Extreme Group providing marketing communications and branding services for Kids & Company but we will soon be singing on for their child care services. “We were so impressed with what Kids & Company has to offer that we had to be a part of it,” said Paul Leblanc, CEO of Extreme Group. “We want to reduce child care stress for our employees as much as possible and we feel that signing on with Kids & Company is the best way to do that. It’s a wonderful service and we’re confident that their list of clients will continue to grow.”

More and more companies have realized the value of helping employees with child care. Having a service like Kids & Company means that employees don’t have to worry about missing the big presentation when their baby-sitter calls in sick or school is canceled for a snow day. Children are cared for on a full time, back-up, or as-needed basis. Kids & Company’s back-up service means that parents can drop-off their children in an emergency and be assured that they will be cared for in an educational and caring environment. Kids & Company will also stay open on those nights when parents have to work a little later, making working parents lives a little more manageable.