Extreme and Sherway Gardens Launch a Relaxed Personal Shopping Experience

Premium shopping centre Sherway Gardens, through their advertising agency Extreme Group, has created an online tool to allow their clientele to design their ideal personal shopping experience from the comfort of their own home. The website and supporting materials use the tagline ‘Relax. We’ll make you look good.’ and demonstrates how easy it can be to dress fashionably.

Targeting the busiest of sophisticated shoppers, the personal shopping website gets customers to answer a series of questions that will tailor the experience to their needs. Sherway Gardens’ personal shopping program offers four options including style basics, in-home consultation, special event wardrobe purchasing and gift purchasing. The style basics option includes a style analysis in the mall complete with apparel recommendations, store suggestions and a personal style profile. The in-home closet consultation helps clients maximize their current wardrobe, while making room for new pieces.

“It was important that the launch of the personal shopping program at Sherway Gardens kept the high-end positioning of our brand and appealed to our existing customers,” said Elena Price, senior marketing director at Sherway Gardens. “Having developed the ‘Life Less Ordinary’ positioning for us, Extreme Group developed a website and supporting material with a voice that appealed to our discerning customer.”

Filomena Gucciardi, founder and co-president of Disengo Donata, is Sherway Gardens’ personal shopper. Being immersed in the industry for many years, Gucciardi’s service mission is to ensure the experience is all about her customers.

“Sherway Gardens is known for its sophisticated, upscale and fashion-forward line up. We ensured the website and other consumer touch points were in keeping with the brand’s unique premium shopping experience while offering playful suggestions for how people could use the time they save by not having to do their own shopping,” said Michael Armstrong, managing director at Extreme Group.

For more information on the personal shopping experiences Sherway Gardens has to offer visit http://sherwaypersonalshopping.ca.