Culture Everywhere

As a proud sponsor of the Multicultural Festival, Nova Scotia Power wanted to help celebrate cultural diversity throughout the world. The goal was to engage participants and bring to life the idea that culture is everywhere, just like energy.

To visually demonstrate this, Extreme created a giant map of the world that was displayed along the waterfront. As festival goers walked by, they were encouraged to post a sticker on the part of the world they were originally from before enjoying the festival. The result was a multi-colored success, with stickers from one end of the world to the other.