Phil has a natural curiosity that drives him to dig deeper and come up with unique and ownable ways for brands to build long-term success. Some of these brands include Labatt, GM, Reebok, Nike, Cadbury, Nestle, Tropicana, RBC, Pfizer, Rogers, Telus and Coca-Cola. Most recently, his fully-integrated “Nothing to Hide” campaign for Miller Genuine Draft helped contribute to double-digit growth three years in a row.
Phil honed his skills at boutique agencies like TAXI, Bensimon Byrne and Downtown Partners. Along the way, he picked up national and international awards for his work across all media, including TV, Digital and Non-Traditional. In his last stop before Extreme’s Toronto office, Phil was the creative director at the Hive, an experiential marketing firm, where he helped catapult the shop to one of Marketing Magazine’s Top 10 Agencies in Canada in 2006 and again in 2009.
Like most people, Phil’s greatest creative was conceived in the shower. His 2 boys are a constant reminder that unless you make something interesting, nobody will listen.