Extreme Group
P: 902-461-2700 (Halifax)
P: 416-607-6665 (Toronto)
E: info@extremegroup.com
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Bucket

2008 General Awareness TV & Web

This campaign is about inspiring people to take action in their workplace. The concept revolves around workplace safety hazards that are, quite simply, being ignored. They are each in their own way appealing for somebody to do something about the situation presented. By imparting these inanimate objects with these very human traits, we’ve been able to present a very straightforward, direct message in a very emotional way.  See more...

This Guy

Alpine Lager "Feels Like Home"

For years Alpine Lager has been the social fabric of New Brunswick. It's a real beer for real people who enjoy their lifestyle in a place they call home. These TV spots are an honest celebration of what it means to live life in New Brunswick and enjoy everything it has to offer.  See more...

Angel & Devil

2008 Campaign

After two very successful and award winning campaigns for Touch of Gold jewellers, we’ve turned our attention to its more playful sister shop, The Vault. Both jewellery stores share ownership and an address on Spring Garden Road in Halifax, but the similarities stop there.   See more...

Communication

Great Reasons to Smoke

Smoking rates in Nova Scotia were among the highest in Canada – a call for action was required. Young Nova Scotians did not consider smoking an issue and the current messages were not increasing awareness of the dangers of smoking. Smoking cessation was a tired issue – stale health messages preaching the negative effects of smoking.   See more...

Loving Yourself in Public

Launch

As everyone knows, the beer market is one of the most competitive categories in marketing. It’s tough to stand out. So when Alpine approached us with a new product, Max, and said they wanted an intense campaign to reflect the strength of the new beer, we were only too happy to oblige.  See more...