• After Dark Film Festival
  • 2007 Toronto After Dark Film Festival
  • After Dark Film Festival 2006 Launch
• Alpine Max
  • Launch
• Atlantic Film Festival
  • 25th Anniversary Campaign
• Atlantic Lottery Corporation
  • Set For Life
  • Scratch’n Win
• Bell Aliant
  • Olympic Support Television
  • Youth Mobility – The Honest Truth
  • Core Idea
• Canadian Cancer Society
  • Work Smokers’ Helpline
• Caribbean Farms Organics
  • Pure Black Sunshine
• Country 101
  • 2002 Billboard Campaign
• Country Style Food Services
  • Country Style Moments
• Cox & Palmer
  • Lessons in Partnership
  • A Great Partnership
• Destination Halifax
  • 2003 Brand Ad Campaign
• Empire Theatres
  • Gift Cards
• Feed Nova Scotia
  • More Than Food
• Grand & Toy
  • Business Solutions
  • Green Grand & Toy
• IWK Childrens Hospital
  • IWK Childrens Hospital
• Merrill’s
  • Merrill’s Latin Night
• Moosehead Breweries
  • Wishing for Alpine Summit
  • Anti-brand Collector T-shirts
  • Alpine Lager "Feels Like Home"
  • Moosehead Collector Cans
• Mount Saint Vincent University
  • Don’t Come Here – Recruitment Campaign

• New Brunswick Family and Community Services
  • Child Care
• Nova Scotia Health Promotion and Protection
  • Breastfeeding: Learning Makes it Natural
  • Great Reasons to Smoke
  • 2005/2006 Anti-Smoking Campaign
• Nova Scotia Power Inc.
  • Campaign for Conservation
• Nova Scotia Transportation and Public Works
  • Anti-Drinking
• PEI Lung Association
  • Occasional Smokers Campaign
• Procter & Gamble
  • 50th Anniversary of Mr. Clean
• Quiznos
  • New work for Quiznos
  • Quality VS Value
• Sherway Gardens
  • Personal Shopper
• SOMA
  • Awareness Campaign
• Sony Style
  • Wonder Campaign
• St. James’ Gate
  • 2004 Campaign
• The Vault
  • Christmas Campaign
  • 2008 Campaign
• Touch of Gold
  • Heroes
  • Touch of Holiday Success
• Tug’s Pub
  • Brand Launch Campaign
• Venus Envy
  • Awareness Campaign
• Waterfront Warehouse
  • Brand Campaign
• Workers’ Compensation Board of Nova Scotia
  • 2006 Young Workers’ Campaign
  • Hand & Eye
  • Atlantic Prevention Initiative
  • Bruise, Scar and Burn
  • 2008 General Awareness TV & Web

• TV
  • Nova Scotia Power Inc.: Campaign for Conservation
  • Bell Aliant: Core Idea
  • Nova Scotia Health Promotion and Protection: Breastfeeding: Learning Makes it Natural
  • Atlantic Lottery Corporation: Set For Life
  • Workers’ Compensation Board of Nova Scotia: 2008 General Awareness TV & Web
  • IWK Childrens Hospital: IWK Childrens Hospital
  • Quiznos: Quality VS Value
  • Moosehead Breweries: Wishing for Alpine Summit
  • Nova Scotia Transportation and Public Works: Anti-Drinking
  • After Dark Film Festival: After Dark Film Festival 2006 Launch
  • After Dark Film Festival: 2007 Toronto After Dark Film Festival
  • Caribbean Farms Organics: Pure Black Sunshine
  • Nova Scotia Health Promotion and Protection: Great Reasons to Smoke
  • Bell Aliant: Olympic Support Television
  • Atlantic Film Festival: 25th Anniversary Campaign
  • Empire Theatres: Gift Cards
  • Workers’ Compensation Board of Nova Scotia: Atlantic Prevention Initiative
  • Country Style Food Services: Country Style Moments
  • Moosehead Breweries: Alpine Lager "Feels Like Home"
  • New Brunswick Family and Community Services: Child Care
• Radio
  • After Dark Film Festival: 2007 Toronto After Dark Film Festival
  • Country Style Food Services: Country Style Moments
  • Atlantic Film Festival: 25th Anniversary Campaign
  • After Dark Film Festival: After Dark Film Festival 2006 Launch
  • Alpine Max: Launch
  • IWK Childrens Hospital: IWK Childrens Hospital
  • Bell Aliant: Youth Mobility – The Honest Truth
  • Atlantic Lottery Corporation: Set For Life
  • Canadian Cancer Society: Work Smokers’ Helpline
• Print
  • Mount Saint Vincent University: Don’t Come Here – Recruitment Campaign
  • Grand & Toy: Green Grand & Toy
  • Waterfront Warehouse: Brand Campaign
  • Canadian Cancer Society: Work Smokers’ Helpline
  • Cox & Palmer: Lessons in Partnership
  • Moosehead Breweries: Moosehead Collector Cans
  • Caribbean Farms Organics: Pure Black Sunshine
  • Nova Scotia Health Promotion and Protection: 2005/2006 Anti-Smoking Campaign
  • The Vault: Christmas Campaign
  • Touch of Gold: Heroes
  • St. James’ Gate: 2004 Campaign
  • Sherway Gardens: Personal Shopper
  • Venus Envy: Awareness Campaign
  • Nova Scotia Power Inc.: Campaign for Conservation
  • Bell Aliant: Youth Mobility – The Honest Truth
  • Workers’ Compensation Board of Nova Scotia: 2008 General Awareness TV & Web
  • Workers’ Compensation Board of Nova Scotia: Hand & Eye
  • Destination Halifax: 2003 Brand Ad Campaign
  • Quiznos: New work for Quiznos
  • SOMA: Awareness Campaign
  • Cox & Palmer: A Great Partnership
  • Feed Nova Scotia: More Than Food
  • Nova Scotia Health Promotion and Protection: Breastfeeding: Learning Makes it Natural
  • The Vault: 2008 Campaign
  • After Dark Film Festival: After Dark Film Festival 2006 Launch
  • PEI Lung Association: Occasional Smokers Campaign
  • IWK Childrens Hospital: IWK Childrens Hospital
  • Touch of Gold: Touch of Holiday Success
  • Grand & Toy: Business Solutions
  • Workers’ Compensation Board of Nova Scotia: Bruise, Scar and Burn
  • Workers’ Compensation Board of Nova Scotia: 2006 Young Workers’ Campaign
  • Procter & Gamble: 50th Anniversary of Mr. Clean
  • Merrill’s: Merrill’s Latin Night
  • Sony Style: Wonder Campaign

• Outdoor
  • Moosehead Breweries: Alpine Lager "Feels Like Home"
  • Country 101: 2002 Billboard Campaign
  • Sony Style: Wonder Campaign
  • After Dark Film Festival: After Dark Film Festival 2006 Launch
  • Tug’s Pub: Brand Launch Campaign
  • Atlantic Lottery Corporation: Scratch’n Win
• Ambient
  • PEI Lung Association: Occasional Smokers Campaign
  • Sony Style: Wonder Campaign
• Other
  • Bell Aliant: Youth Mobility – The Honest Truth
  • After Dark Film Festival: After Dark Film Festival 2006 Launch
  • Workers’ Compensation Board of Nova Scotia: 2006 Young Workers’ Campaign
  • Procter & Gamble: 50th Anniversary of Mr. Clean
  • Nova Scotia Health Promotion and Protection: Breastfeeding: Learning Makes it Natural
  • Moosehead Breweries: Moosehead Collector Cans
  • Mount Saint Vincent University: Don’t Come Here – Recruitment Campaign
  • Alpine Max: Launch
  • Canadian Cancer Society: Work Smokers’ Helpline
  • Moosehead Breweries: Anti-brand Collector T-shirts
  • Caribbean Farms Organics: Pure Black Sunshine

Anti-brand Collector T-shirts

The “beer shirt in a box” promo. We’ve all seen it before. The challenge was to do the beer shirt in a box in a way that was…awesome. We developed these 12 unique “anti-brand” t-shirts plus retail POS, out of retail media and a cool licensee promotion with custom t-shirt shaped pennant string and table top stickers. The best part? We still see people wearing the shirts.