|
P: 902-461-2700 (Halifax) P: 416-607-6665 (Toronto) |
E: info@extremegroup.com more... |
- After Dark Film Festival
- Alpine Max
- Atlantic Film Festival
- Atlantic Lottery Corporation
- Bell Aliant
- Canadian Cancer Society
- Caribbean Farms Organics
- Country 101
- Country Style Food Services
- Cox & Palmer
- Destination Halifax
- Empire Theatres
- Feed Nova Scotia
- Grand & Toy
- IWK Childrens Hospital
- Merrill’s
- Moosehead Breweries
- Mount Saint Vincent University
- New Brunswick Family and Community Services
- Nova Scotia Health Promotion and Protection
- Nova Scotia Power Inc.
- Nova Scotia Transportation and Public Works
- PEI Lung Association
- Procter & Gamble
- Quiznos
- Sherway Gardens
- SOMA
- Sony Style
- St. James’ Gate
- The Vault
- Touch of Gold
- Tug’s Pub
- Venus Envy
- Waterfront Warehouse
- Workers’ Compensation Board of Nova Scotia
-
TV
- Workers’ Compensation Board of Nova Scotia: 2008 General Awareness TV & Web
- IWK Childrens Hospital: IWK Childrens Hospital
- Quiznos: Quality VS Value
- Moosehead Breweries: Wishing for Alpine Summit
- Nova Scotia Transportation and Public Works: Anti-Drinking
- After Dark Film Festival: After Dark Film Festival 2006 Launch
- After Dark Film Festival: 2007 Toronto After Dark Film Festival
- Caribbean Farms Organics: Pure Black Sunshine
- Nova Scotia Health Promotion and Protection: Great Reasons to Smoke
- Workers’ Compensation Board of Nova Scotia: New Workplace Safety ads tell two new stories
- Bell Aliant: Olympic Support Television
- Atlantic Film Festival: 25th Anniversary Campaign
- Empire Theatres: Gift Cards
- Workers’ Compensation Board of Nova Scotia: Atlantic Prevention Initiative
- Country Style Food Services: Country Style Moments
- Moosehead Breweries: Alpine Lager "Feels Like Home"
- New Brunswick Family and Community Services: Child Care
- Nova Scotia Power Inc.: Campaign for Conservation
- Bell Aliant: Core Idea
- Nova Scotia Health Promotion and Protection: Breastfeeding: Learning Makes it Natural
- Atlantic Lottery Corporation: Set For Life
-
Radio
- Country Style Food Services: Country Style Moments
- Atlantic Film Festival: 25th Anniversary Campaign
- After Dark Film Festival: After Dark Film Festival 2006 Launch
- Alpine Max: Launch
- IWK Childrens Hospital: IWK Childrens Hospital
- Bell Aliant: Youth Mobility – The Honest Truth
- Atlantic Lottery Corporation: Set For Life
- Canadian Cancer Society: Work Smokers’ Helpline
- After Dark Film Festival: 2007 Toronto After Dark Film Festival
-
Print
- Cox & Palmer: Lessons in Partnership
- Caribbean Farms Organics: Pure Black Sunshine
- Moosehead Breweries: Moosehead Collector Cans
- Nova Scotia Health Promotion and Protection: 2005/2006 Anti-Smoking Campaign
- The Vault: Christmas Campaign
- Touch of Gold: Heroes
- Sherway Gardens: Personal Shopper
- St. James’ Gate: 2004 Campaign
- Venus Envy: Awareness Campaign
- Nova Scotia Power Inc.: Campaign for Conservation
- Bell Aliant: Youth Mobility – The Honest Truth
- Workers’ Compensation Board of Nova Scotia: 2008 General Awareness TV & Web
- Workers’ Compensation Board of Nova Scotia: Hand & Eye
- Quiznos: New work for Quiznos
- Destination Halifax: 2003 Brand Ad Campaign
- SOMA: Awareness Campaign
- Cox & Palmer: A Great Partnership
- Nova Scotia Health Promotion and Protection: Breastfeeding: Learning Makes it Natural
- Feed Nova Scotia: More Than Food
- The Vault: 2008 Campaign
- After Dark Film Festival: After Dark Film Festival 2006 Launch
- IWK Childrens Hospital: IWK Childrens Hospital
- PEI Lung Association: Occasional Smokers Campaign
- Grand & Toy: Business Solutions
- Touch of Gold: Touch of Holiday Success
- Workers’ Compensation Board of Nova Scotia: Bruise, Scar and Burn
- Procter & Gamble: 50th Anniversary of Mr. Clean
- Workers’ Compensation Board of Nova Scotia: 2006 Young Workers’ Campaign
- Merrill’s: Merrill’s Latin Night
- Sony Style: Wonder Campaign
- Grand & Toy: Green Grand & Toy
- Mount Saint Vincent University: Don’t Come Here – Recruitment Campaign
- Waterfront Warehouse: Brand Campaign
- Canadian Cancer Society: Work Smokers’ Helpline
- Outdoor
- Ambient
-
Other
- After Dark Film Festival: After Dark Film Festival 2006 Launch
- Procter & Gamble: 50th Anniversary of Mr. Clean
- Workers’ Compensation Board of Nova Scotia: 2006 Young Workers’ Campaign
- Nova Scotia Health Promotion and Protection: Breastfeeding: Learning Makes it Natural
- Moosehead Breweries: Moosehead Collector Cans
- Mount Saint Vincent University: Don’t Come Here – Recruitment Campaign
- Alpine Max: Launch
- Canadian Cancer Society: Work Smokers’ Helpline
- Caribbean Farms Organics: Pure Black Sunshine
- Moosehead Breweries: Anti-brand Collector T-shirts
- Bell Aliant: Youth Mobility – The Honest Truth
Anti-Drinking
Our challenge was to create a social marketing campaign that made the issue of drinking and driving fresh enough for young males to take notice, and ultimately take action.
We discovered that often the fear of getting caught drinking and driving is worse than the fear of dying in an accident. That was the insight we needed.