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2005/2006 Anti-Smoking Campaign
Research told us that smokers go to incredible lengths to have a cigarette. They smoke in parking lots and down alleys, on street corners and in the rain, behind dumpsters and in sub zero temperatures. If they have to lie to someone to do so, they will. And more often than not, they don’t feel good about it.
So we set our sights on the “smoker in denial”.
